Black Friday Masterclass:
Plan Now, Profit in November
Black Friday and Cyber Monday are the biggest sales events of the year — and the authors who win them start planning months in advance. This live masterclass gives you the complete playbook: pricing strategy, ad campaigns, email sequences, and bundle deals that maximise your November revenue.
Black Friday is November 27th. Your planning should start now.
Every year, thousands of indie authors throw together a last-minute Black Friday sale — 99c price drop, a quick email, maybe a social media post. The result? Lost in the noise. Meanwhile, the authors who plan Black Friday like a proper launch event see their biggest sales week of the entire year. Premium bundles, strategic price ladders, pre-warmed email lists, and ad campaigns that are tested and optimised weeks before the big day. That level of preparation starts now — in this masterclass.
What you'll cover in this workshop
This is a live, interactive session — not a pre-recorded course you'll bookmark and never finish. Coral teaches in real time, demos the tools live, and answers your questions as they come.
Why most author sales fail and what the top earners do differently — the strategic thinking behind a profitable BF/CM event.
Price ladders, bundle deals, box sets, and exclusive offers — how to structure your sale for maximum revenue, not just maximum downloads.
Pre-sale warm-up sequences, launch-day blasts, and ad campaigns designed to cut through the Black Friday noise.
Turn Black Friday buyers into long-term readers with follow-up sequences, read-through optimization, and backlist funnels.
What you'll walk away with
- A complete Black Friday/Cyber Monday playbook — from pricing to promotion to post-sale follow-up
- Bundle strategy: how to create irresistible multi-book deals that increase average order value
- Email sequence templates for warming your list and driving Black Friday sales
- Ad campaign blueprints for Facebook, Amazon, and BookBub — pre-tested and ready to customise
- A month-by-month prep timeline so you're ready well before November
This workshop is for you if:
- You're an author who wants practical, hands-on guidance — not just theory
- You learn best in live sessions where you can ask questions and get real-time feedback
- You're ready to stop collecting bookmarked courses and start doing the work
Frequently Asked Questions
It's only May — isn't this too early?
No. That's the entire point. The authors who win Black Friday start planning in Q2. This workshop gives you a 6-month head start.
Do I need multiple books?
At least 2–3 books to create compelling bundles and price strategies. The more titles you have, the more options you'll have.
Will this cover international markets?
Yes — Coral covers strategies for Amazon US, UK, CA, AU, and other major markets, plus platform-specific considerations.
Are there recordings?
No. This is a live, attend-once experience. The value is in showing up, doing the work in real time, and getting live feedback from Coral and the group. There are no recordings or replays.
Ready to join?
Live with Coral. Practical, hands-on, and built for authors who want results.
