BookBub Ads Made Easy:
Cheap Clicks, Real Readers
BookBub Ads are one of the most cost-effective ways to reach voracious readers — if you know how to use them. This live workshop walks you through setup, targeting, creative, and optimisation so you can run profitable ads without burning your budget.
Amazon Ads getting expensive? There's another way.
Most indie authors pour their entire ad budget into Amazon Ads — then wonder why their cost-per-click keeps climbing and their ROI keeps shrinking. BookBub Ads are the open secret of profitable indie publishing: lower CPCs, access to millions of deal-hungry readers, and a platform most of your competitors haven't figured out yet. But running BookBub Ads without a strategy is just as wasteful as anything else. This workshop gives you the strategy.
What you'll cover in this workshop
This is a live, interactive session — not a pre-recorded course you'll bookmark and never finish. Coral teaches in real time, demos the tools live, and answers your questions as they come.
How the platform works, how it's different from Amazon Ads, and why the economics favour indie authors.
Comp author targeting, category targeting, and audience layering — how to reach readers who buy, not just browse.
Image best practices, headline formulas, and the small design tweaks that dramatically improve CTR.
How to read your dashboard, spot winners early, kill losers fast, and scale profitable campaigns without inflating costs.
What you'll walk away with
- A live, step-by-step walkthrough of creating your first (or next) BookBub Ad
- Targeting strategies that put your book in front of readers who actually buy your genre
- Ad creative best practices — what images and copy convert, and what doesn't
- Budget management techniques so you never overspend
- Optimisation tactics to scale what's working and kill what's not
This workshop is for you if:
- You're an author who wants practical, hands-on guidance — not just theory
- You learn best in live sessions where you can ask questions and get real-time feedback
- You're ready to stop collecting bookmarked courses and start doing the work
Frequently Asked Questions
Do I need a BookBub account already?
You'll need a BookBub Partners account (free to set up). Coral covers how to get one if you don't have it yet.
How much ad budget should I have?
You can start with as little as $5–10/day. Coral shows you how to test cheaply before scaling.
Is this for any genre?
Yes. BookBub Ads work across all fiction and non-fiction categories. Coral covers genre-specific targeting strategies.
Are there recordings?
No. This is a live, attend-once experience. The value is in showing up, doing the work in real time, and getting live feedback from Coral and the group. There are no recordings or replays.
Ready to join?
Live with Coral. Practical, hands-on, and built for authors who want results.
