Hacking the Holidays:
Turn Every Holiday into a Sales Event
Valentine's Day, Halloween, Christmas, summer reading season — holidays aren't just celebrations, they're sales opportunities. This live workshop gives you a year-round promotional calendar and the playbook to turn seasonal moments into book sales spikes.
The biggest sales events of the year happen like clockwork. Are you ready for them?
Every year, the same holidays roll around — and every year, most authors miss the window. By the time they think about a Christmas promotion, it's December 20th. Valentine's Day passes without a romance push. Summer reading season comes and goes without a single themed campaign. Meanwhile, savvy authors have their holiday promotions planned months in advance, their ad creatives pre-designed, and their email sequences queued up. They're not doing more work — they're doing it earlier. This workshop puts you ahead of the curve for good.
What you'll cover in this workshop
This is a live, interactive session — not a pre-recorded course you'll bookmark and never finish. Coral teaches in real time, demos the tools live, and answers your questions as they come.
Map every sales-relevant holiday and reading season — from the obvious (Christmas, Valentine's) to the overlooked (back-to-school, spooky season).
For each major holiday window, get a complete promotion plan: email sequences, social posts, ad campaigns, and pricing strategy.
Romance at Valentine's, thrillers at Halloween, cozy mysteries at Christmas — tailor your approach to your genre's biggest moments.
Build a system for preparing holiday promotions 2–3 months in advance so you're never scrambling at the last minute.
What you'll walk away with
- A complete year-round holiday promotion calendar for your genre
- Ready-to-use promotion templates for the biggest sales events
- Email and social media campaign blueprints for each major holiday
- Genre-specific holiday strategies — because romance and thriller sell differently at Christmas
- A system for planning promotions months ahead so you're never scrambling
This workshop is for you if:
- You're an author who wants practical, hands-on guidance — not just theory
- You learn best in live sessions where you can ask questions and get real-time feedback
- You're ready to stop collecting bookmarked courses and start doing the work
Frequently Asked Questions
Do I need published books to attend?
At least one published book is recommended so you can build real promotion plans during the session.
Is this genre-specific?
Coral covers strategies for multiple genres and helps you identify the holidays most relevant to YOUR readership.
Will I get templates I can reuse?
Yes — email templates, social media post frameworks, and promotion planning sheets that you can adapt for every holiday, every year.
Are there recordings?
No. This is a live, attend-once experience. The value is in showing up, doing the work in real time, and getting live feedback from Coral and the group. There are no recordings or replays.
Ready to join?
Live with Coral. Practical, hands-on, and built for authors who want results.
