Tinsel, tropes, and tons of sales. Tap into holiday fever to boost your books — and keep that boost coming every single year. Seasonal marketing hacks, holiday tie-in content, and year-round planning.
(Course cost is $65. All advertised USD prices will be billed in ZAR through our South African payment gateway.)
Author Training Workshop
(All advertised USD prices are billed in ZAR through our South African payment gateway.)
The holiday season is the biggest sales opportunity of the year for indie authors.
This workshop shows you exactly how to prepare, position, and promote your books to maximise holiday sales — from Black Friday through to the New Year rush.
Holiday Sales Strategy
Build a complete holiday sales plan covering Black Friday, Cyber Monday, Christmas, and New Year promotions.
Pricing & Promotion Tactics
Learn when to discount, how to structure bundles, and which promos to run for maximum impact during peak buying season.
Holiday Marketing Campaigns
Create targeted marketing campaigns that cut through the holiday noise and put your books in front of gift-buying readers.
Preparation & Planning Timeline
A step-by-step timeline so you’re fully prepared before the holiday rush begins — no last-minute scrambling.
When should I take this class?
Ideally before the holiday season begins, so you have time to prepare. But the strategies apply to any peak sales period throughout the year.
Are there recordings?
No. This is a live, attend-once experience. The value is in showing up, doing the work in real time, and getting live feedback from Coral and the group.
Live class
Add to cart below to secure your spot.
$69 (R1,138)
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