If they don’t click, they don’t buy. Learn how to engineer blurbs that grab attention, create curiosity, and convert browsers into readers.
(Course cost is $125. All advertised USD prices will be billed in ZAR through our South African payment gateway.)
Author Training Workshop
Live Class • $125
(All advertised USD prices are billed in ZAR through our South African payment gateway.)
If they don’t click, they don’t buy.
Your blurb is your most important sales tool — and one of the hardest to get right.
In this class, you’ll learn how to engineer blurbs that grab attention, create curiosity, and convert browsers into readers.
Anatomy of High-Converting Blurbs
Breaking down what makes top-selling blurbs work — the structure, the hooks, and the emotional triggers.
Hook Writing & Emotional Triggers
Crafting opening lines that stop the scroll and emotional beats that make readers need to know more.
AI-Powered Blurb Generation
Using AI to generate, refine, and test multiple blurb variations — different angles, tones, and approaches.
Market-Matched Blurbs
Writing blurbs that match reader expectations in your specific genre and subgenre for maximum conversion.
Can I bring my current blurb to workshop?
Absolutely. Bring your existing blurb and you’ll leave with a stronger version plus the skills to write more.
I write in a niche genre. Will this work?
Yes. The principles of great blurb writing are universal. You’ll learn how to adapt them to any genre or subgenre.
Are there recordings?
No. This is a live, attend-once experience. The value is in showing up, doing the work in real time, and getting live feedback from Coral and the group.
Live class
Add to cart below to secure your spot.
$125 (R2,060)
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