As mentioned in The New York Times Indie Author Magazine Jane Friedman The Self-Publishing Show Brave New Bookshelf Writing With AI Podcast As mentioned in The New York Times Indie Author Magazine Jane Friedman The Self-Publishing Show Brave New Bookshelf Writing With AI Podcast
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The Blurb Lab

If they don’t click, they don’t buy. Learn how to engineer blurbs that grab attention, create curiosity, and convert browsers into readers.

(Course cost is $125. All advertised USD prices will be billed in ZAR through our South African payment gateway.)

Live Workshop

The Blurb Lab

Next live cohort: to be confirmed  ·  Join the list below to hear when it’s next scheduled. ·  $118 when scheduled · billed in ZAR (R2,060).

(All advertised USD prices are billed in ZAR through our South African payment gateway.)

Your blurb is your most important sales tool — and one of the hardest to get right.

What We’ll Cover

The live session breakdown

Anatomy of High-Converting Blurbs▾
Breaking down what makes top-selling blurbs work — the structure, the hooks, and the emotional triggers.
Hook Writing & Emotional Triggers▾
Crafting opening lines that stop the scroll and emotional beats that make readers need to know more.
AI-Powered Blurb Generation▾
Using AI to generate, refine, and test multiple blurb variations — different angles, tones, and approaches.
Market-Matched Blurbs▾
Writing blurbs that match reader expectations in your specific genre and subgenre for maximum conversion.

What You’ll Walk Away With

By the end of the live session…

✓

Multiple strong blurbs per book

✓

Better conversion and more sales

✓

A repeatable system for writing blurbs that sell

✓

You learn best in live sessions where you can ask questions and get real-time feedback

Frequently Asked

Before you book, the quick stuff…

Can I bring my current blurb to workshop?▾
Absolutely. Bring your existing blurb and you’ll leave with a stronger version plus the skills to write more.
I write in a niche genre. Will this work?▾
Yes. The principles of great blurb writing are universal. You’ll learn how to adapt them to any genre or subgenre.
Are there recordings?▾
No. This is a live, attend-once experience. The value is in showing up, doing the work in real time, and getting live feedback from Coral and the group.

Dates to be confirmed

Be first to know when this goes live

The next live cohort isn’t scheduled yet. Pop your email in and we’ll let you know the moment it launches.

$125 (R2,060)

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