Turn Your Finished Book Into a Sales Machine.
You can write the best book on the shelf and still watch it die quietly because nobody knew it existed. Marketing is the layer that turns “a book I wrote” into “a book that sells while I sleep” — and most authors are skipping it because no one taught them the systems.
Live 5-Day Intensive • $150 • 28 June — 2 July 2026
You can’t market a book that isn’t ready — and you can’t scale without the audience you own.
Live 4-Day Intensive • $150 • 30th June 2026
(All advertised USD prices are billed in ZAR through our South African payment gateway.)
Marketing has one job: get seen, sell books. The rest is consistency plus data — not luck.
Most authors hate marketing because they’re trying to do everything, everywhere, with no audience. Coral didn’t break even until book 7 and didn’t earn a living wage until book 12. What changed wasn’t talent — it was building an owned audience first, then layering ads, swaps and promos on top.
Four days, two hours a day, live with Coral. The marketing system she runs across 20 pen names — when ads work and when they waste money, the swap economy, evergreen promos, and the owned-audience moves that survive every algorithm change. Notes, checklists and resources to keep.
Marketing starts before you write. Visibility plus conversion — that’s the whole game.
Get Seen, Sell Books
If nobody sees your book, you can’t sell it. Pick the marketing channels that fit your strengths — Coral doesn’t use social media, and that’s a strategy, not a bug. Marketing is consistency plus data, not luck.
Write to Market — the First Marketing Move
Tropes and niche choice are marketing decisions. Get this right and the rest gets easier. Get it wrong and no amount of ad spend rescues a book without a market.
Ads boost sales. They don’t generate them. The pre-checks that decide whether to even run them.
The Pre-Ad Checklist
Strong cover. Tested blurb. Trope-heavy metadata. 50%+ read-through book 1 to 2 to 3. An organic newsletter base. Miss any of these and ads burn money. Coral’s rule: don’t pay for ads until you’ve got a 3-book series and three series ready.
Promo Stacking — Not Just Ads
Newsletters, social, paid promos and ads layered together to create a sales spike. The mechanics of stacking and why one ad alone is rarely the answer.
Every platform changes. Every algorithm shifts. Your email list is the only marketing asset you actually own.
Watering the Reader Garden
Group promos, round robins, swaps, ARC teams. Small consistent moves that compound. Lifetime value of a reader: $20–$50 per series. Treat every email like money in your wallet, because it is.
From New Reader to Superfan
The seven readers Coral started with on Robin Ash King are still on the list 16 years later. How to engage readers so they pre-order without a cover and review without you asking.
Marketing becomes effortless when you already have attention. Build the system once, run it forever.
Pre-Order, Launch & Backlist Cadence
Pre-orders Coral has open with no cover that already convert 70% of her list. Launch week patterns. Backlist activation that lifts every connected book. The system she runs across 20 pen names.
Repeatable SOPs & Automations
The launch checklist. The newsletter cadence. The swap stack rhythm. Build the SOPs once, hand them to your VA or your AI, run them on every release.
AI Marketing Prompt Library — the prompts Coral uses for ad copy, blurbs and campaigns
Launch Plan Template — pre-launch, launch-week and post-launch in one document
Evergreen Promo Calendar — the 12-month rolling system that keeps backlist selling
Newsletter Growth Playbook — signup magnets, welcome sequences, engagement patterns
Reader Engagement Toolkit — reader groups, ARC teams and super-fan systems
Marketing SOP Pack — repeatable workflows you run on every release
Full notes, checklists and resources — yours to keep
You have books that aren’t selling like they should
You want a marketing system, not a list of marketing tactics
You want to launch like a publisher without hiring one
You want to use AI to do the marketing grunt work without sounding generic
You think marketing is beneath you
You want to write the book and have someone else handle everything
You’re looking for a magic ad that sells everything
How long is the course?
4 days, with a 2-hour live session each day — 30th June 2026 — plus a full set of notes, checklists and resources.
Do I need Boot Camp 1 first?
It helps, but isn’t required. Boot Camp 2 focuses on marketing and can be taken independently.
Are there recordings or replays?
No. This is a live, attend-once experience — no replay access. The value is showing up, doing the work in real time, and getting live feedback from Coral and the room.
Is this available inside SKOOL?
No. The Boot Camp is not available inside the SKOOL community. This is a separate, live, paid intensive.
Will this teach me Amazon ads, Facebook ads, BookBub ads in detail?
We cover the principles of paid ads — where to spend, how to read data, when not to pay. For deep dives on specific platforms, see the Amazon Sales Page Makeover and BookBub Ads classes.
Live with Coral. Practical, hands-on, built for authors who want results.
R2,625
Advertised at $150 · billed in ZAR through our SA payment gateway.
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