Christmas for Authors: Marketing Workshop

Dates: 20 November 2026 · 4 December 2026

December is the highest-spending month of the year and most authors sit it out entirely. This workshop fixes that. We build your whole December marketing plan: what to promote and when, how to angle the books you already have as gifts and cosy reads, seasonal ads and email, gift-guide and bundle plays, and how to keep it all running while you eat your body weight in roast potatoes. You do not need a Christmas book to sell at Christmas — you need Christmas positioning. Come with your backlist and your calendar. Leave with a plan that runs from the first of December into the January new-reader wave.